As part of a new collaboration between Live Nation Entertainment and Chateau Ste. Michelle, our team worked to design, fabricate, and install a venue upgrade at Credit Union 1 Amphitheater. This activation transformed an existing sponsorship deck into a rustic, vineyard-inspired environment where guests could enjoy live events while sampling premium Ste. Michelle wines.

Drawing inspiration from Ste. Michelle’s brand and heritage and its growing presence in the entertainment industry, the activation represents this multifaceted identity through features like 3D faux masonry, wine cask tabletops and decor, a trellis entryway, vinyl wrap featuring diverse artists and campaign branding, custom acrylic bar tops, and CNC dimensional signage representing the Ste. Michelle logo and Chateau in alternating white and gold. This activation serves as one of the first featured venue locations of the partnership and serves as a new, premium experience for event goers.