Experiential

Adidas / Mcdonald's AAG

Services

Technical AV

Event Production

Design + Fabrication

Creative OVerview

Pendulum Creative partnered with NVE Experience Agency for a two-day Adidas event to celebrate the next generation of basketball players at the iconic McDonald's All-American Games.

Our team created two unique experiences: a custom Adidas players’ lounge at the Marriott Marquis and a signature activation at the Adidas flagship store to celebrate the reveal of an AAG-exclusive Eric Emanuel collection.

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Press

Adidas

Complex

Highsnobiety

USA Today

Event Production

  • Handled all pre-production services and onsite logistics for two Adidas x Mcdonalds AAG brand activations

Design + Fabrication

Activation One: 

  • Custom branded assets 
  • Interactive jumbotron 
  • Basketball installation representing the Adidas three stripes 

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Activation Two:

  • Photo-moment installations 
  • Large-format signage

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Technical AV 

Our technical AV team created a custom truss arch with programmable lighting movers, incorporating cold sparks to celebrate the players' entry into the store. We also coordinated all onsite AV designs, rentals, and setups.

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