For a collaboration between Nike and Heartbreak Hill Running Company, our team fabricated and installed a special brand activation for the brands at Mile 20 of the 2024Chicago Marathon. The sideline activation consisted of a custom speaker arrangement set in front of a raised stage and digital display that rotated between different slogans throughout the race.

The activation served as a motivational moment for runners as they were met by music and cheers from Nike brand ambassadors, runners, and coaches at the mile marker.

Our team was responsible for the build drawings, as well as the fabrication  of all scenic elements at the site including 16 faux speaker boxes and 4 live speakers connected to the DJ booth–all clad in the iconic Nike branding. The result was a high-vis, high-energy moment on the trail that paid homage to the marathon’s impact on Chicago communities and beyond, while motivating runners of all kinds to push through those last 6 miles.