From conceptualization to implementation, we created an empowering induction activation for eight Chicago Public School athletic teams. Comprehensive event production included six months of handling all shipping, receiving, fabrication, and signage necessary to convert a 12,000 sqft space into an epic platform for Adidas Legacy.

Kicking off a cohesive brand experience, players and their families entered the recreational center through a holographic Adidas logo. With our Custom Makers Lab, young athletes were free to customize their own jerseys and launch their own legacies.

Energized with CO2 jets, a surprise kabuki-drop moment let players debut their jerseys with added flair - a moment followed by an engaging performance from Chicago-born rapper G Herbo.

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